Privacy Policy lembu99 – Personal Data Protection for Malaysian Members

At lembu99, your privacy is more than a legal obligation — it's a responsibility we take seriously. This document clearly explains how we collect, use, store, and protect your personal data as a member of our platform.

Updated: January 2026 256-bit SSL Encryption Bahasa Melayu (ms-MY)
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Lembu99's Data Protection Commitment

Six core principles that underpin how lembu99 handles the personal data of every member in Malaysia.

256-Bit SSL Encryption for All Data

Every bit of data transmitted between your device and lembu99's servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's leading banks such as Maybank and CIMB. This means your login credentials, payment details, and transaction data cannot be intercepted by third parties during transmission.

Your Data Is Never Sold to Third Parties

Lembu99 is committed to never selling, renting, or disclosing members' personal data to any third party for marketing purposes without your explicit consent. Your data is only shared with service providers directly involved in platform operations — such as payment processors Touch 'n Go, GrabPay, and DuitNow — and only to the extent necessary to process your transactions.

Minimum Necessary Data Collection Only

Lembu99 practises data minimisation — we only collect information that is genuinely necessary to operate the platform, meet regulatory requirements, and deliver the best possible service to you. We do not collect irrelevant data or data beyond what is needed for legitimate operational purposes.

Full Member Control Over Your Own Data

As a lembu99 member, you have the right to access, correct, request a copy of, or delete your personal data held by the platform. Personal data rights requests can be submitted to the lembu99 support team at any time and will be processed within the timeframe set out in this policy.

Cookie Controls & Privacy Preferences

Lembu99 uses cookies to enhance user experience and analyze platform traffic on an aggregate basis. You have control over non-essential cookies — functional, analytics, and preference cookies can be managed through your browser settings or by contacting our team to remove saved preferences.

Data Breach Notification Within 72 Hours

In the event of any security incident that may affect members' personal data, lembu99 is committed to notifying affected members within 72 hours of detection — in line with industry best practices. We will also clearly state what data may have been affected and the steps taken to address the situation.

This Privacy Policy explains how lembu99 ("Platform", "we") collects, uses, discloses, and protects your personal information when you use the lembu99 platform. By registering an account or using any lembu99 service, you agree to the terms of this Privacy Policy. Please read this document carefully.

1

Introduction & Scope of This Privacy Policy

Lembu99 is an online sports betting and casino platform operating for users in Malaysia. We understand that your personal data is a trust placed in our care, not merely technical information. This Privacy Policy applies to all information we collect through the lembu99 platform — including the website, mobile interface, email communications, and any interactions with our support team.

This policy explains clearly and in plain language: what data we collect, why we collect it, how we use it, who can access it, how long it is retained, and what your rights are as the data owner. We believe transparency is the foundation of trust, and member trust is lembu99's most valuable asset.

This policy takes effect from January 2026 and supersedes all previous versions. It should be read together with Terms & Conditions lembu99, which constitutes the entire agreement between you and the platform.

This Privacy Policy has been drafted with the needs of Malaysian users in mind and complies with applicable data protection standards. If you have any questions, please contact us at support@lembu99.click.

2

Types of Personal Data We Collect

Lembu99 collects your personal data in two main categories — data you provide directly to us, and data collected automatically through your use of the platform.

Data you provide directly:

  • Full name as shown on your Malaysian identity card (MyKad) or passport.
  • An active Malaysian mobile number registered at the time of account creation.
  • The email address used for platform communications and account verification.
  • Date of birth — to verify that the minimum age requirement of 21 years is met.
  • National identity card number (MyKad) or passport — for the KYC (Know Your Customer) process.
  • Malaysian residential address — required for certain processing and AML compliance.
  • Registered payment method details — Touch 'n Go account name, GrabPay, DuitNow, or FPX account number.

Automatically collected data:

  • The IP address of your device when accessing the lembu99 platform.
  • Device information — device type, operating system, browser type and version.
  • Activity logs — pages visited, session duration, and actions taken within the platform.
  • Aggregated usage data — betting patterns, game categories accessed, and frequency of use.
  • Coarse-level location data based on IP address — used solely for access location verification.

Lembu99 does not store credit/debit card numbers directly. All payments are processed by authorised payment providers such as Touch 'n Go eWallet, GrabPay, and FPX, each with their own security certifications.

3

How We Collect Data

Lembu99 collects your personal data through the following methods, all of which occur either with your knowledge or automatically as part of the platform's technical functionality:

  • Account registration form — information you provide when first registering a lembu99 account.
  • KYC (Know Your Customer) Process — identity verification documents you upload to complete the account verification process.
  • Financial transactions — records of deposits and withdrawals processed through your chosen payment method.
  • Customer support communications — enquiries, complaints, or communications you send to the lembu99 support team via live chat or email.
  • Cookie and tracking technologies — data collected automatically as you browse the platform (further details in Section 8).
  • Update account information — any changes you make yourself to your profile or account settings.

Lembu99 does not purchase data lists from any third party, does not use data obtained from public sources such as social media without your consent, and does not collect data beyond what is stated in this policy.

4

How Your Personal Data Is Used

Lembu99 uses your personal data only for lawful purposes that are necessary for platform operations and regulatory compliance. Below are the specific purposes for which each type of data is used:

Purpose of Use Type of Data Involved Legal Basis
Member account management and verification Name, email, phone number, date of birth Performance of a contract
Processing deposits and withdrawals Payment details, account name Performance of a contract
Identity verification (KYC) and AML compliance MyKad/passport, address, date of birth Legal obligation
Fraud prevention and account security IP address, activity logs, transaction patterns Lembu99's legitimate interests
Customer support and issue resolution All data relevant to the reported issue Performance of a contract
Marketing and promotions (with consent) Email, phone number, game preferences Your consent
Platform improvement and analytics Aggregated and anonymised usage data Lembu99's legitimate interests
Responsible gambling requirements compliance Betting patterns, set limits Legal obligation

Lembu99 will not use your personal data for any purpose other than those stated above without first obtaining your renewed consent. If you have consented to receive marketing communications — such as the latest promotions, enhanced odds, or VIP offers — you may withdraw that consent at any time through your account settings or by contacting the lembu99 support team.

5

Data Sharing with Third Parties

Lembu99 does not sell members' personal data to any party. However, to enable the platform to operate properly and comply with legal requirements, certain data may be shared with the following third parties within very limited boundaries:

  • Malaysian payment processors — Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX (Maybank2u, CIMB Clicks) receive only the minimum transaction information required to process your deposits and withdrawals. This information is governed by each provider's own privacy policy.
  • Cloud and infrastructure service providers — the lembu99 platform operates on infrastructure provided by accredited cloud providers. These providers comply with the highest security standards and are bound by strict data processing agreements.
  • Analytics service providers — aggregated and anonymised usage data is shared to help us understand usage patterns and improve the platform experience. These providers do not receive any personally identifiable information.
  • Regulatory authorities and law enforcement agencies — lembu99 is legally required to disclose certain data to the relevant authorities upon receiving a valid request made in accordance with proper legal procedures. We will notify you of any such disclosure where permitted by law.

Lembu99 never discloses members' personal data to third-party advertisers, marketing companies, or data brokers for any purpose without your explicit consent. If you receive a communication from a party claiming to represent lembu99 but requesting your personal information, please contact our support team immediately as it may be a fraudulent attempt.

6

Lembu99's Data Security Measures

Lembu99 continually invests in security infrastructure to ensure the personal data of all members remains protected at all times. The technical and organisational measures we implement include:

  • Data encryption in transit — all communications between your device and lembu99's servers are secured by TLS 1.3 with 256-bit SSL encryption, ensuring data cannot be intercepted.
  • Data encryption at rest — sensitive data such as passwords are stored using irreversible one-way hashing algorithms. Your password is never stored in plain text on any lembu99 system.
  • Layered access controls — access to member data within lembu99's internal systems is restricted to staff who require it to perform their duties, with a full audit log maintained for every access.
  • Two-factor authentication (2FA) — available for all member accounts and strongly recommended to be enabled, adding an extra layer of security to your account login.
  • 24/7 security monitoring — an automated monitoring system operates around the clock to detect suspicious activity such as login attempts from new locations, unusual transaction patterns, or potential unauthorised access.
  • Regular penetration testing — lembu99 conducts regular security audits and penetration testing to identify and address vulnerabilities before they can be exploited.

While lembu99 takes all reasonable steps to protect your data, you also play an important role in your own account security. Please ensure your password is unique and strong, never share it with anyone, and enable 2FA in your account settings.

7

Data Retention & Deletion

Lembu99 retains your personal data for as long as it is needed for the purposes stated in this policy, or as required by legal and regulatory obligations. Below are general data retention guidelines:

  • Active account data — retained for as long as your account remains active on the lembu99 platform.
  • Financial transaction records — retained for a minimum of 7 years from the transaction date, in compliance with anti-money laundering (AML) legislation and financial audit requirements.
  • KYC records and identity verification — retained for a minimum of 5 years following account closure.
  • Customer support communication logs — retained for 2 years from the date of the interaction.
  • Aggregate analytics data — retained for 2 years in a non-personally identifiable form.

Once the retention period expires, or when you request deletion of data eligible for removal, lembu99 will securely delete or anonymise the relevant data using methods that ensure it cannot be recovered. Please note that some data may not be immediately deletable if it is still required to fulfil legal obligations or to resolve ongoing disputes.

8

Cookies & Tracking Technologies

The lembu99 platform uses cookies and similar tracking technologies to enhance the user experience and help us understand how the platform is used. Below are the types of cookies we use:

  • Essential cookies (mandatory) — required for core platform functions such as login session verification, bet slip management, and security. These cookies cannot be disabled without affecting platform functionality.
  • Preference cookies — stores your preferences such as language selection and display settings to improve your browsing experience. Can be deleted through your browser settings.
  • Analytics cookies — collects aggregated usage data to help us understand which parts of the platform are most frequently used and identify opportunities for improvement. This data does not identify you personally.
  • Session cookies — deleted automatically when you close your browser. Used to maintain an active session while you are using the platform.

You can manage your cookie preferences through your web browser settings at any time. Please note that disabling certain cookies may affect the functionality of the lembu99 platform. For more information on managing cookies in popular browsers, refer to your respective browser's help section.

Lembu99 does not use cross-site tracking cookies to monitor your activity on other websites outside the lembu99 platform.

9

Your Rights as a lembu99 Member

As a lembu99 member and owner of your personal data, you have the following rights, which you may exercise at any time by contacting our support team:

Right of Access

You have the right to request and receive a copy of all personal data held by lembu99 about you. We will process such requests within 14 business days and provide a clear report of the data we hold.

Right to Rectification

If any personal data we hold about you is inaccurate or outdated, you have the right to request prompt correction. Phone number and email address updates can be made directly through your lembu99 account settings.

Right to Erasure ("Right to be Forgotten")

You may request deletion of your personal data when it is no longer needed for its original purpose, when you withdraw consent, or when there is no valid legal basis for continued retention. Please note that some data must be retained to fulfil legal obligations.

Right to Object & Restrict Processing

You have the right to object to the processing of your data for marketing purposes at any time. You may also request a restriction on processing under certain circumstances, such as when you are disputing the accuracy of your data.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format — and to transfer that data to another data controller if you wish. Contact lembu99 support to submit a data portability request.

Right to Withdraw Consent

Where the processing of your data is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. You can opt out of marketing communications at any time through your account settings or via the unsubscribe link in our emails.

To exercise any of the rights above, please contact the lembu99 support team via live chat or email at support@lembu99.click. We will process your request within a reasonable timeframe and verify your identity before responding to ensure the security of your data.

10

Children's & Young Persons' Privacy

The lembu99 platform is a service intended exclusively for individuals aged 21 and above. lembu99 does not knowingly collect, process, or store personal data belonging to any individual under the age of 21.

If you are a parent or guardian who believes your minor child has registered an account with lembu99, please contact us immediately at support@lembu99.click. We will review and close the account in question and delete all related data as soon as possible following verification.

Lembu99 enforces an age verification process during account registration. Any attempt by an underage individual to register using false information is a serious violation. Terms & Conditions us and may constitute a serious legal matter.

11

Changes to This Privacy Policy

Lembu99 may update this Privacy Policy from time to time to reflect changes in our data practices, technology, or new legal requirements. When we make material changes to this policy, we will:

  • Posting a clear notice within the lembu99 platform at least 14 days before the changes take effect.
  • Sending notification emails to all registered members outlining the key changes made.
  • Updating the "Last Updated" date at the top of this document to reflect the latest version.
  • Maintaining an archive of previous privacy policy versions, which members may request for reference.

Your continued use of the lembu99 platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you disagree with any changes, you have the right to close your account before they take effect by contacting the lembu99 support team.

12

How to Contact Us Regarding Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or how lembu99 handles your personal data, our team is ready to assist through the following channels:

  • In-platform live chat — available 24 hours a day, 7 days a week, including Malaysian public holidays. Average response time under 5 minutes.
  • Email — send privacy-specific enquiries to support@lembu99.click. We aim to respond within 24 business hours.

For formal requests to exercise your personal data rights (access, correction, deletion, etc.), please clearly state the type of request and include sufficient information for us to verify your identity before processing. This is a necessary security measure to ensure your data is not disclosed to unauthorised parties.

Lembu99 is committed to responding to all privacy-related requests seriously and within a reasonable timeframe. Your trust is our priority — and we will always strive to handle your personal data with the utmost respect and responsibility.

FAQ – Lembu99 Privacy Policy

No. lembu99 never sells, rents, or discloses members' personal data to third-party advertisers, marketing firms, or data brokers for any purpose without your explicit consent. Your data is only shared with service providers directly involved in platform operations — such as payment processors Touch 'n Go eWallet, GrabPay, and DuitNow — and only to the extent necessary to process your transactions.

You may request a copy of the personal data we hold about you at any time by contacting the lembu99 support team via live chat on the platform or by email at support@lembu99.click. Please clearly state that you are submitting a "data access request" and include sufficient identity verification details. lembu99 will process the request within 14 business days and provide a data report in a clear, easy-to-understand format.

When you close your lembu99 account, we will delete or anonymise your personal data that is no longer needed. However, certain data must be retained for periods required by law — for example, financial transaction records must be kept for a minimum of 7 years in accordance with anti-money laundering (AML) legal requirements. Such data is stored in a restricted form and accessed only for legal compliance purposes.

lembu99 does not directly store credit or debit card numbers in our systems. All payments are processed securely through licensed Malaysian payment providers such as Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX via Maybank2u or CIMB Clicks. These providers hold PCI DSS certification and maintain their own security systems aligned with the highest industry standards. All communication between the lembu99 platform and these payment providers is protected by 256-bit SSL encryption.

Yes, you can opt out of marketing communications from lembu99 at any time in several ways: (1) click the "unsubscribe" link found at the bottom of every marketing email we send, (2) update your communication preferences in your lembu99 account settings under the "Notifications" section, or (3) contact our support team via live chat or email to request that marketing communications be stopped. Please note that opting out of marketing communications does not affect essential account-related communications such as transaction confirmations, security notifications, and service updates.

Related Policy Documents

Please also read lembu99's other policy documents to fully understand your rights and responsibilities as a member of our platform.

Terms & Conditions

The complete agreement between you and lembu99 — covering account rules, deposits, withdrawals, bonuses, betting, and all aspects of platform use.

Read Terms & Conditions

Responsible Gambling

A complete guide to responsible gambling at lembu99 — self-control tools, signs of problem gambling, deposit limits, and how to get help.

Read the Guide

FAQ

Answers to the most frequently asked questions by lembu99 members — covering accounts, payments, privacy, bonuses, betting, and more, all in one place.

View FAQ

Secure Payment Methods at Lembu99

Touch 'n Go eWallet
DuitNow
GrabPay
Boost eWallet
ShopeePay
FPX (Maybank2u / CIMB)

All transactions are protected by 256-bit SSL encryption. Your payment information is not stored by lembu99.

Your Data Is Safe. Your Platform Is Trusted.

With over 250,000 active members across Malaysia, lembu99 takes every member's privacy seriously. Register for free today and enjoy a safe, transparent, and enjoyable sports betting experience — football, badminton, e-sports, cricket — with a minimum deposit of just RM10.

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